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FOR OWNER-LED STRIKING & STRENGTH GYMS
ALL THIS WORK. BUT WHERE’S MY PROFIT?
Here you’ll find people who get the reality of running a striking and strength gym, tools that solve the stuff slowing you down, and AI built to help you move faster, make better decisions and stay ahead.
THE PART NOBODY SEES
YOU BUILT THE GYM. NOW THE GYM RUNS YOU.
Sounds Familiar?
Maybe you’re packed. Maybe you need another 100 members. Either way, if you’re still doing the chasing, guessing at the numbers and trying another tactic every month, the business is harder than it should be.
- Do you feel like... you're missing something everyone else seem to know? Like you should have figured this out by now?
- Does it seem... if the leads were better, the staff stepped up, or the systems actually worked, things would finally get easier?
- Are you frustrated that... rent, wages, ad costs and competition keep going up while the margin somehow get tighter?
- And when it comes down to it, do you... stay stuck in the exact same position, unable to figure out what actually matters because you have no time to find out?
FROM OTHER GYM OWNERS
WHAT THEY SAY
“Within three months, many old students were coming back and leads were turning into new paying students.”
Jonathan Harris | Owner, Texas Muay Thai & Kickboxing Academy — TEXAS, USA
"We outgrew the garage and moved into a proper facility. The systems were simple enough that my team could run them without me."
TOMMY GUNN | OWNER, EVOLUTION MUAY THAI — BAY OF PLENTY, NEW ZEALAND
"Bookings started coming through Instagram DMs. Reach went up by 440K views in 30 days and resulted in consistent enquiries and sales.
Fernando Da Silva Borralho | Sutai Muay Thai and Jiu Jitsu
GYM UNLOCKS FOUNDERS
Clinton Tudor + Zlata K
Since leaving the corporate world, Clinton and Zlata have gone deep into striking, strength and combat sports, working hands-on with gyms, promotions, athletes and federations across multiple countries.
The results range from helping Evolution Muay Thai go from a garage into its own building, to an Ace Fighters campaign that filled in 72 hours with 30 new students and 65% staying on, PTJ doubling its Instagram audience while organic content became its most consistent source of walk-ins, and Sutai reaching 440,000 accounts in a month with bookings coming through Instagram DMs.
Clinton brings 20+ years in sales and marketing and deep roots in combat sports. His UFC work includes putting Israel Adesanya and the CKB Team on a mainstream magazine cover for the first time MMA made that kind of feature. He competed on Netflix's The Apprentice: ONE Championship Edition and became a certified content producer for ONE Championship with ongoing media accreditation. He's worked across fight promotions, gyms and athletes.
Zlata brings 20+ years in digital growth, operations, technology and systems. She led global digital at IFMA, where she delivered 113% growth in digital performance, and together with Clinton has spoken and run workshops for gym owners and athletes at the IFMA and WBC World Championships.
They’ve worked with gyms that need another 100 members and gyms with 800+ already on the books. The problem is rarely the same. That’s why Gym Unlocks isn’t built around one tactic. It’s about figuring out what matters now, building what will actually move the gym forward, and using better tools and AI to help the owner and team get there faster.
THE PODCAST
100 Business Unlocks Quest
Episodes
Clinton's on a quest to collect 100 honest conversations with gym owners who've actually built something. Each episode: what happened, what they'd do differently, what's working now.
Episode 011 - Michael "Chase" Corley
Legacy over hype. How to build a great business that lasts with authentic Muay Thai at its core. Listen To More
Episode 010 - Aziz Nabih
Don't Cut Corners. Trust, Coaching & Building Sitan Gym.
What does it actually take to become a great Muay Thai coach and build a gym, team and culture that lasts. Listen To More
Episode 009 - Jacob Drendel
Jacob scaled Rama 1 to 250+ members. Here's what had to change to open gym #2 without him on the mats. Listen To More
YOUR NEXT UNLOCK
What Does Your Gym Need Next?
FREE TOOL
GYM MONEY CALCULATOR
See how your gym stacks up against top-performing US gyms, what your numbers could look like, and how much more revenue is sitting inside the business if you improve the right levers.
You'll see exactly:
- Where you’re at now compared with stronger-performing gyms
- Which number is holding the business back whether that’s members, revenue per member, leads, conversion or churn
- What the upside could be if you improve each one
CUSTOM REVENUE PLAN
AI REVENUE OPPORTUNITY PLAN
You know there’s more money in the gym. The problem is working out where it’s hiding, what’s actually costing you, and which thing to fix first.
You’ll get:
- An AI scan of your whole gym business across marketing, offers, sales, follow-up, retention and more, so you can see where the gaps really are.
- Your biggest revenue opportunities ranked so you know what could make the biggest difference first.
- A personalised 30 / 60 / 90 day plan + 1:1 session with Clinton so you leave knowing exactly what to work on next.
LIMITED 1:1
PRIVATE STRATEGY SESSION WITH ZLATA K
If your digital presence feels busy but disconnected, adding more content, tools or AI probably won’t fix it. This is a focused 1:1 session to work out what’s actually unclear, what needs structure, and what deserves your attention next.
Inside, we'll work through:
- What’s structurally weak, so you can stop adding tactics on top of the wrong foundation.
- Where strategy, AI and digital systems fit, so you use them where they create real leverage.
- What to prioritise next, so you leave with clear direction instead of another list of ideas.
GET TO KNOW US BETTER
FOLLOW TO STAY ON TOP OF WHAT IS WORKING FOR GYMS RIGHT NOW.
NEW: AI-POWERED GYM SCAN AND PLAN
Click the button and get your custom plan. Your gym could be making significantly more money. AI shows what's possible. Clinton tells you exactly how to get it.
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GYM UNLOCKS: Tools, systems and AI built for STRIKING AND STRENGTH gym owners who want to move faster, stay ahead and win.
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